Fashion Trade Insights
Wholesale buying guides for Irish boutiques and market entry advice for international brands working with Irish retailers.
The Role of Technology in Modern Fashion Distribution
Fashion distribution is still relationship-led, but modern agencies need better systems. Here is how CRM, B2B tools and structured follow-up support brands entering Ireland.
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Fashion Agent vs Fashion Distributor: What's the Difference?
Fashion agents, distributors and wholesalers all play different roles in the fashion trade. For brands entering Ireland, understanding the difference can help them choose the right local partner.
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What Do Irish Boutiques Look for When Choosing a New Fashion Brand?
Irish boutiques are selective buyers with limited rail space and loyal customers. Here is what international fashion brands need to understand before approaching them — and how to earn a place on the rail.
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How to Choose the Right Irish Fashion Agent for Your Brand
Choosing the right Irish fashion agent is one of the most important decisions an international brand can make — here is what to look for before you appoint anyone.
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How International Fashion Brands Can Enter the Irish Boutique Market
For international fashion brands, entering the Irish boutique market is not simply a matter of appointing a distributor and sending a lookbook. Ireland is a relationship-led market — and choosing the right local partner is one of the most important decisions a brand can make.
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